This article delves into product selection strategies on the Coupang platform, offering four practical tips for category selection and single product breakthroughs: learning from successful peers, understanding social trends, data-driven analysis, and listening to user reviews. It emphasizes the importance of prioritizing user needs and aims to help sellers create bestsellers on Coupang through refined product selection.
This article addresses the product selection challenges faced by cross-border e-commerce sellers preparing for the Black Friday shopping season. It summarizes three key strategies: list-based selection, advertising-based selection, and big data-driven selection. By incorporating practical case studies, this guide helps sellers improve their product selection success rate and achieve excellent results during the year-end promotion.
This paper analyzes the impact of the World Cup economy on cross-border e-commerce, focusing on Huakai Yibai's entry into the Temu platform and exploring the platform's opportunities and challenges. The article points out that diversified development in cross-border e-commerce is becoming a trend, and sellers should rationally view emerging platforms and seize opportunities. The analysis highlights the potential benefits and risks associated with leveraging the World Cup's economic boost through platforms like Temu, emphasizing strategic adaptation for sellers.
Product selection is crucial for independent store success. This article provides selection methods and, based on market trends, predicts nine potential trending product categories, including health & wellness, fashion, baby & maternity, and pets. It offers independent store sellers product selection references and marketing strategies to capitalize on these opportunities. Identifying these emerging trends can provide a competitive edge and maximize profitability.
This article reveals how Amazon sellers can leverage the "Marketplace Product Guidance" feature to analyze competitor return rates and optimize product selection strategies based on category data. By mastering key data points, sellers can improve product selection accuracy, reduce return risks, and ultimately achieve sales growth. The analysis of competitor return rates allows for a more informed and strategic approach to product selection, minimizing potential losses and maximizing profitability within the Amazon marketplace.
This article provides an in-depth analysis of the "Mall Recommendation Analysis" feature in Douyin Shop, offering merchants a precise product selection strategy based on platform big data. By analyzing exposed products, learning from and differentiating product selection, and paying attention to product entry into the pool, it helps merchants efficiently acquire organic traffic and improve store performance. It also emphasizes the importance of multi-channel product selection and product optimization, aiming to help merchants stand out in the competitive e-commerce environment. This feature empowers businesses to make data-driven decisions for optimal product choices.
Pinduoduo's overseas version, Temu, has rapidly risen with its low-price strategy, impacting the cross-border e-commerce ecosystem. While Temu focuses on user experience and simplifies seller operations, it also squeezes supplier profit margins. Factory-type sellers may seize opportunities, while small and medium-sized sellers need to shift towards differentiation and branding. Temu's emergence serves as a wake-up call for the industry, highlighting the importance of innovation and enhancing competitiveness. It presents both challenges and opportunities for businesses operating in the global e-commerce landscape.
This article reviews a failed Amazon product selection case study involving evaporative coolers. It analyzes the reasons behind the high return rate and summarizes key points to consider during the product selection process, aiming to help readers avoid similar mistakes and improve selection success. Core lessons include: conducting in-depth research, signing detailed contracts, accurately estimating return rates, and strengthening overseas warehouse management. By learning from this example, sellers can make more informed decisions and reduce the risk of costly failures in their product selection strategies.
The US ending its de minimis exemption for small parcels from China impacts 1.36 billion packages, hitting cross-border e-commerce sellers hard. American consumers face higher prices, and retailers are forced to suspend shipments. Platforms like Temu are adjusting strategies, focusing on localized operations. Cross-border e-commerce businesses need to diversify, improve product quality, and optimize supply chains to navigate these challenges and survive. This policy shift necessitates a strategic overhaul for businesses reliant on direct-to-consumer exports to the US.
Dongfang Zhenxuan's move to Taobao marks a significant step in its strategic layout, aiming to reduce reliance on a single platform and seek broader development opportunities. Facing a new competitive environment, Dongfang Zhenxuan needs to continuously enhance its IP value, adapt to the characteristics of multiple platforms, and rely on a mature supply chain system to continue its Livestream E-commerce 'myth'. This diversification is crucial for long-term growth and mitigating risks associated with platform dependence.
